Summarise the key benefits in an opening paragraph and highlight that the ‘USP’ of MSSs is their environmental resilience and lower input requirements, with comparable economic performance to grass clover (ie similar yield, similar overhead costs). To find out how we obtained this data… hyperlink to page 4
Do we need additional headings for economics and inputs? (In which case need to work into the landing page graphic) Under each heading cover:
- (1)Research literature outcomes, mainly as infographics
- (2)Interview outcomes and quotations (including summary data eg ‘5/8 farmers mentioned that cows found sward more palatable’); maybe some video/audio excerpts too
- (3)‘Other’ (eg outcomes from unpublished research)
There are lots of gaps in the academic literature (eg environment, economics) but hopefully our interview data will help to fill the gaps (I will aggregate the interview data first, so that it is more coherent)
